Portfolio
Senior UX & Product Designer
Blending 5 years of UX strategy with 20+ years of visual design expertise, I turn complex journeys into clear, engaging digital experiences.
Designing e-commerce experiences, websites and scalable page systems, while collaborating with UX, creative, product and development teams.
Case Study · UX Design
Furniture Web Experience
Contributed throughout the full design process, from competitive analysis and industry research to wireframes, reusable templates, high-fidelity designs, interactive prototypes, leadership presentations, and developer handoff. Collaborated across multiple teams to align requirements and bring the experience to launch.
- UX Design
- Product Design
- Responsive Layouts
CASE STUDY · PRODUCT DESIGN
Retail Homepage Redesign
Reimagining the retail homepage through audience segmentation, cohesive visual storytelling, and more engaging product discovery. Some of the changes t helped drive a 15% increase in click-through rate through improved product discoverability. Some of the implemented changes contributed to a 15% increase in click-through rate.
- Concept Development
- User Research
- Visual Design
Approach
How I Bring Ideas to Life
Understand the Opportunity
I start by bringing together customer needs, business goals and project requirements, collaborating with stakeholders to define what the experience needs to accomplish.
Research and Define
Competitor analysis, existing performance data, heat maps and customer insights help uncover opportunities and shape a clear direction for the experience.
Design and Validate
I move from accessible wireframes to polished visual design and interactive prototypes, using Figma Auto Layout, components, shared libraries and design systems to create consistent experiences that are tested and refined through feedback.
Build Alignment
I present the thinking behind each decision, collaborate across teams and refine the work with partners and leadership to carry the experience through approval and production.
Mobile App
A New Mobile Shopping Experience
As part of a three-person design team, I helped create Lakeshore’s first mobile app during an extensive year-long project. My work included the initial opening experience, the homepage, and the whole rewards journey. Design decisions were supported by competitive research, business needs, and cross-functional collaboration.
Full case study coming soon
CREATIVE EXPERIENCE
Visual design across formats
A selection of web, digital, retail and brand work that reflects the breadth of my design experience.
Beyond the work
A Little About Me
Born and raised in Brazil, I moved to the United States with big goals and an open mind. Having spent much of my life in both countries, I’ve become a blend of the two cultures, bringing together Brazilian warmth and creativity with the ambition and independence I developed in the U.S. That journey shaped me into someone who is adaptable, driven, and always willing to learn.
Design is more than a career to me. I’m happiest when I can use creativity to help people communicate an idea, strengthen a brand, or make an experience better. I’m also the proud mom of a silly and sassy 8-year-old, a lover of live music in just about any form, and passionate about traveling the world, meeting new people, and experiencing different cultures.
Let’s connect
I’m open to Senior UX and Product Design opportunities.